BlackBerry Priv launches in India, company rep hints at dropping BB10
Business has come to Android in India. BlackBerry was in New Delhi this week introducing its first non-BlackBerry OS device, the Priv, to the subcontinent for Rs. 62,900 ($927). The good news so far is that BlackBerry is growing its hardware sales with more potential just unleashed here in the US. On neutral ground, the company will be supporting legacy devices throughout 2016.
But if there’s any bad news to come out of this, it’s that those legacy BB10 phones will eventually go the way of the dinosaurs. Senior director of product management for the Asia-Pacific region Damian Tay said at the event that “the future is really Android.”
The PRIV device is essentially our transition to [the] Android ecosystem. As we secure Android over a period of time, we would not have two platforms and may have only Android as a platform. But for now, we have BB10 and Android platforms for our smartphones.
Tay went on to say that its migration was due in part to Android’s app ecosystem, along with the fact that many business have gone cross-platform as well.
Honestly, if it didn’t happen this year, we’d expect it to happen relatively soon. And with Waterloo still at a vulnerable position, we bet it would certainly like to rope its developer team back onto the same page as soon as possible.