It’s time for tech misogyny to come to an end at last, as one by one, the key players of the fledgling wearable industry realize they can also sell wrist-worn gadgets to our better halves, daughters, mothers, and sisters.
Ladies, take your pick between the rose gold second-gen Moto 360, Huawei Watch Elegant and Jewel, Samsung Gear S2 Classic “New Edition”, and just-unveiled Isaac Mizrahi smartwatch in silver or gold engineered by HP.
Of course, women don’t necessarily need intelligent timepieces designed just for them, as some may prefer a unisex, standard, non-flashy product. But for those of you into glitz, glamour, Swarovski crystals, as well as basic notifications and fitness tracking, this latest HP collaboration with a big fashion name should fit like a glove.
By far the best thing about Isaac Mizrahi’s new baby is the price doesn’t match the premium appearance. At only $250, the Android and iOS-compatible watch offers “classic analog movement for a traditional look and feel”, plus a “subtle digital display” that goes dormant when not needed, water resistance up to 3 atmospheres, and solid 5-day battery life even with all smart functions at full throttle.
Obviously, things like a big, sharp touchscreen, built-in GPS capabilities and heart rate monitoring are missing, and there’s no microphone on deck either. But the provocative design is the true standout here, with stainless steel or classic gold casing, beautiful Swarovski crystals arranged around the watch face, as well as interchangeable color leather bands (at a price, obviously).
At the end of the day, the newest device “engineered by HP” has a crystal clear (pun intended) target audience, and caters perfectly to it.