Several former household names of the mobile phone business, including BlackBerry, HTC and Sony, have slipped out of the “major league” in the past couple of years, with Nokia (temporarily) gone from the industry, and Microsoft incapable of leaving a mark.
Naturally, a number of device manufacturers previously deemed a part of the smartphone landscape’s second tier used the free fall of the above listed giants to their advantage, improving their global brand awareness and sales figures primarily with an emphasis on reasonable quality-price ratios.
Huawei impressively managed to exceed 100 million unit shipments for the first time in 2015, Xiaomi continued its (slow) rise to the peak despite falling short of ambitious objectives, while OPPO reportedly climbed over Vivo, ZTE, plus Sony, Microsoft, HTC and BlackBerry to make the worldwide top ten.
With 50 million copies sold last year, and 3.8 percent market share, OPPO nabbed the eight spot, narrowly behind TCL (4 percent), and LG (5.3). Going forward, independent research firm TrendForce expects the creators of the R7 series, Mirror 5, Neo 7, and recently unveiled F1 to retain their position among the ten most popular OEMs around the globe, and marginally boost share to 3.9 percent in 2016.
That means the company’s growth will slow down, following a 2015 box-office score that was amazingly 67 percent better than the one posted the previous year. But in order to ensure it’s still looking at progress rather than a stagnation or decline, OPPO intends to accelerate its surge outside China, particularly in India, where an increase of 300 percent (!) is targeted by the end of the year.