Samsung plans on shooting VR movies at its New York facilities

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Virtual reality tech has made its way to the Sundance Film Festival in Park City, Utah this year. The HTC Vive Pre and Oculus Rift are making their presence known to developers. But while the indie flicks and the musical acts (s/o to Air Traffic Controller!) play on and on, Samsung is making the show all about itself.

Its chief marketing officer for the US, Marc Mathieu, announced that its investing in studios to shoot VR movies at its existing New York offices. Its partnering with the Sundance Institute, the organization behind its namesake film festival, for a year of fostering production talent from both sides of the camera(s). We’ll learn more about the company’s plans soon.

It has been showing off its Gear VR headset — a product made in partnership with Facebook-owned Oculus — at its booth along with a specially-made series from comedy outlet Funny or Die.

Source: CNET
Via: SamMobile

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and has been on the team since May of 2015. Before that, he was a production intern, editing and producing the Pocketnow Weekly podcast and also editing other video projects from the team. He is a Emerson College graduate of 2015 with studies in journalism.