Virtual reality tech has made its way to the Sundance Film Festival in Park City, Utah this year. The HTC Vive Pre and Oculus Rift are making their presence known to developers. But while the indie flicks and the musical acts (s/o to Air Traffic Controller!) play on and on, Samsung is making the show all about itself.
Its chief marketing officer for the US, Marc Mathieu, announced that its investing in studios to shoot VR movies at its existing New York offices. Its partnering with the Sundance Institute, the organization behind its namesake film festival, for a year of fostering production talent from both sides of the camera(s). We’ll learn more about the company’s plans soon.
It has been showing off its Gear VR headset — a product made in partnership with Facebook-owned Oculus — at its booth along with a specially-made series from comedy outlet Funny or Die.