Nobody likes living under the pressure of constantly looming restrictions, and that’s especially true when it comes to our mobile data. Maybe you’d love to stream a little HD video on the train home from work, but with your monthly usage already pushing dangerously close to your data cap, you resentfully settle for another few rounds of Candy Crush – no good at all. It used to be that unlimited data plans were relatively easy to come by, but it wasn’t long before carriers started second-guessing themselves on just how much profit they stood to make from such offerings, and swiftly killed them off. Lately, though, we’ve seen a resurgence of interest in unlimited plans (or rather, plans with some very important limitations, but still providing big buckets of data), most recently with AT&T. With Sprint and T-Mobile also selling their own “unlimited” plans, could Verizon be far behind? Don’t count on it.
In an interview this morning, Verizon CFO Fran Shammo fielded a question on the carrier’s possible interest in bringing back an unlimited data plan, and he was quite clear in his response, saying, “At this point, we are not going to entertain unlimited.”
Really, that’s hardly a surprising position for Verizon to take, especially right on the heels of the company’s latest financial report, which saw it bring in some $23.7 billion in quarterly wireless revenue – $91.7 billion for the whole year. The carrier also managed to bring on 1.5 million new postpaid customers – or 4.5 million going back the whole year. When you’re doing this kind of business, maybe you really don’t need to be mirroring your peers’ offerings just for the heck of it.