First, Apple was all like “if it’s not an iPhone, it’s not an iPhone”, trying to get the point across that the iOS user experience simply has no rival. But as usual, it didn’t take Samsung long to hit back, via a series of commercials with the tagline “it’s not a phone, it’s a Galaxy.”
Of course, the two tech giants aren’t just duking it out in the handheld, tablet and smartwatch arenas, also engaging in a high-stakes mobile payment war that Google would very much like to be a part of as well.
For the time being though, Apple Pay seems to have the edge in both on and offline awareness, whereas Samsung Pay has magnetic secure transmission support on its side. What does that mean exactly? We’ll let stand-up comedian, actor, and television writer Hannibal Buress explain it through a real-life demo at Katz’s Delicatessen in New York City.
Now you get it? It’s simple, really. With Samsung Pay, you can easily and safely settle your check at practically any US establishment that takes your standard credit or debit card. No NFC-enabled terminals needed, no cash required to score a delicious pastrami sandwich.
Granted, it doesn’t bode well for Sammy’s digital wallet product that the head of such a popular restaurant like Katz’s has no idea this is a thing that works anywhere, but ultimately, the purpose of an ad campaign must be to entertain and inform. Plus, mock Apple. Always a good idea, especially when you have a legitimate reason to do so.