HTC’s on the cusp of an exciting new chapter in its story, as the firm gets ready for the start of commercial sales for its first-ever push into virtual reality devices, with the Vive getting ready to go up for pre-order in a few weeks. But for all the potential success HTC could find there, this new interest in VR may have some long-time HTC fans questioning the company’s focus – especially with recent comments from CEO Cher Wang suggesting that VR may be even more important for HTC’s future than phones. Will the HTC we know today soon be almost unrecognizable as its business interests shift? While change is inevitable, HTC sounds like it’s trying not to lose its identity entirely, and today we get word that the plan is to create a new wholly owned subsidiary company to handle the Vive and future VR products.
The full nature of this new firm isn’t yet clear, but the early reports we’ve heard describe it as an independent entity, working on VR and VR alone.
What about branding? Will the HTC name stick around around for the Vive, or is the company looking to put on a new look for its future in virtual reality – one that could come with a new name? Interestingly, this report makes no mention of that critical detail, and with HTC yet to make any of these plans official, it hasn’t been able to clear that question up.
Were you hoping that the Vive would see HTC shift its efforts away from phones and more into other consumer electronics – and so this news of spinning Vive off into a new company feels like a step in the wrong direction? Or are you happy to learn that HTC is looking to try its hands in new markets while remaining a phone brand at its core? Let us know in the comments.