Google finds itself in a special position as the company heading up the world’s biggest smartphone platform, yet its core business is in neither consumer hardware nor mobile software. OK, so it’s arguably an advertising company, first and foremost, but its roots are in search, and search continues to be a key component of many of its other pursuits. Certainly, we’ve seen plenty of ways Google’s tried to leverage its success with search to help better serve the other corners of its ecosystem, and on mobile that’s meant a lot of crossover with apps: that’s extended from in-app search results to recent experiments with streaming access to not-yet-locally-installed software. Today we check out the latest way Google’s using search to bring users to new apps, as it starts integrating app installation right into search.
By now, you’re probably used to seeing app suggestions among your search results, and Google has been giving users the ability to quickly jump into the Play Store to download a new title for some time.
Users are starting to notice a small but important change to how this process works, and tapping on that install button no longer knocks you out of search and pulls up the Play Store app; instead, you’re able to install new software directly from your search results.
Reports suggest this effort has been ongoing, and you may have been able to pull off this trick weeks ago. For the rest of us, though, it’s only rolling out to wide availability now, so be on the lookout for this new behavior the next time you try to install an app from search suggestions.
Source: Android Police