Xiaomi misses 2015 smartphone sales objective, but still hawks “over” 70 million copies

China might still be the largest smartphone market on the globe, but not even it can grow eternally, at the same steady pace, propelling its key domestic players among the world heavyweights by itself.

Huawei’s impressive rise to 108 million handheld shipments in 2015 was due to its regional success, as well as surging ambitions on the Western hemisphere, particularly stateside, where the Google-backed Nexus 6P is “living” proof the brand’s reliability has greatly progressed.

Meanwhile, although Xiaomi sensed the Chinese market reached its peak and saturation point last year, the numerous delays of the Mi 5 flagship made it wary of a premature global expansion, leading to sales figures below its most pessimistic forecasts at the beginning of 2015.

Specifically, the company has finally confirmed, “over” 70 million MIUI-powered smartphones were sold in the past 12 months, which marks a decent 15 percent or so year-on-year hike, but falls under 80 to 100 mil expectations.

Choosing to focus on the half-full part of the glass, Xiaomi is happy to have opposed a general industry stagnating trend, also reportedly beating Huawei and nabbing first place in domestic smartphone shipments.

Going forward, if it wants to retain its spot among the world’s top five OEMs, the “Apple of China” will need to become the second global Apple, branching out into the US, Canada, Australia, UK or Germany in addition to UAE, Saudi Arabia, South Africa, Nigeria, and Kenya. How hard could it be with outstanding low-cost devices like the Redmi Note 3 Pro, Redmi 3, and Redmi Note Prime under its belt?

Source: TechCrunch

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Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).