The success or failure of a mobile service hinges on its user base: no matter how good your offering is, if no one’s using it, it’s going to be hard to justify keeping it running. As such, user metrics are hugely important in evaluating these services – and more than having numbers, we need to be sure we have correct ones. Recently, Apple’s been talking about the number of users for both Apple Music and the Apple News app, and while it’s good news for the former, things are a little wonky with the latter.
Apple Music has been around for only about half a year at this point, but it’s already off to a strong start. Just how strong? Apple recently hit the 10-million-subscriber mark.
That may not sound all that huge, considering how the company can sell that many phones in the span of just a few days (around launch time, at least), but in the world of music streaming, it’s pretty significant. Spotify, for comparison, existed for six years before reaching the same level of subscribers.
As for the News app, Apple’s just fessed up to misreporting the number of users engaging with the software. Now, we don’t know exactly what went wrong nor just where these numbers stand, only that Apple was calculating the figure wrong, and passing on the wrong number to its news-source partners. As a result, these companies haven’t had the metrics they need to accurately evaluate their advertising strategies. Apple’s working to fix the glitch, but there’s no word on exactly when that may occur.