Huawei’s next smartphone sales frontier: 120 million units in 2016
Can the world’s third largest smartphone manufacturer bid for #2 in the foreseeable future? Probably not, considering Samsung and Apple’s substantial edge over Huawei, but what the latter OEM is very clearly capable of is further boost its yearly shipments.
Thanks primarily to a strong domestic showing in both the low-cost and high-end segments, as well as growing brand recognition on the Western hemisphere, Huawei reportedly posted record 108 million sales between January and December 2015.
For 2016, the goal is to hit 120 mil, which may sound ambitious, but from a historical standpoint, it’s actually quite modest. Think about it, 2014 unit shipments sat at around 75M, so last year, Huawei improved that number by a whopping 44 percent.
Leaping from 108 to 120 million would mark a comparatively small 11 or so percent year-on-year hike, though given the overall industry’s intensifying saturation and projected stagnation or even decline, any expected growth feels like great news.
It remains to be seen if Google will ask the Chinese OEM back in the Nexus fold for a 6P sequel, with the latest stock Android-powered phablet said to have “raised Huawei’s brand image” in Italy, Spain, the Netherlands, Germany, and Portugal, among others.
Meanwhile, new additions to the premium P and Mate rosters should definitely help sales stay at recent remarkable heights, possibly impacting the competition’s profits if not their enduring domination over the mobile décor.