As the smartphone market starts to feel overcrowded and flooded with way too many similar models incapable of true innovation, it shouldn’t come as a shock several of the industry’s veterans have seen their financials enter stagnation or decline levels in 2015.
Samsung, Sony, Microsoft and BlackBerry are among the high-profile names that failed to reach their sales goals over the past year, but HTC probably bled money like no other company, including in December. You know, the month typically associated with gifts, discounts and commercial booms.
Believe it or not, the One A9, One M9 and the gang only generated NT$6.5 billion (USD 200 million) revenues during the year’s final 30 days, which marked a staggering drop of nearly 40 percent from the previous month, and a 57 percent year-on-year plunge.
Granted, November 2015 was a surprisingly solid month for HTC, with earnings then hitting half-year peaks, but this very steep, very sudden tumble proves the Taiwanese outfit’s iPhone 6s “clone” doesn’t have what it takes to become a long-term blockbuster.
Speaking of long-term, you’re likely expecting to hear how 2015 was a bad year for the once profitable enterprise that brought us the G1, Evo 4G and One M7 in the past. Well, “bad” may just be the understatement of the century, as monthly revenues dropped year-on-year from April to December. And mind you, 2014 wasn’t stellar either.
Ultimately, HTC racked up a measly NT$121.68 billion (US$3.68B) in unaudited consolidated revenue over the past 12 months, or 35.24 percent less than the previous year. Survival now hinges entirely on the Vive, UA HealthBox and, if real, “Perfume.”