It’s always nice to keep Polaroid’s brand name around the news, especially since we only ever seem to cover its darn products during CESs … okay, maybe that one time in 2010. But alas, the once-mighty consumer photography powerhouse is just trying to keep up with the other mid-range Jonses with its branded devices from a third-party ODM (in this case, Southern Telecom).
But at least the options in that range are getting better and better with each passing cycle and we may likely count the Polaroid Power and Snap phones among those choices.
The Polaroid Snap comes in 5, 5.5 and 6 inch SKUs, but all of them hold to 720p resolution. Specs are uniform between the three: both the 13-megapixel rear camera as well as the 5-megapixel selfie shooter get LED flashes; there’s a quad-core processor backed up with 2GB of RAM, 16GB of microSD-expandable storage. Android 5.1 runs on the Snaps.
The Polaroid Power, though, gets to step up here with a 6-inch full HD display, a 64-bit octa-core processor, a RAM/ROM split of 3GB/32GB with the latter expandable by microSD card and a 3,000mAh battery. The 13-megapixel snapper stays on the back, but the count goes up to 8 for the front-facing camera. Android 5.1.1 is loaded on, “upgradeable to Android 6.0 Marshmallow.”
You’ll see the Polaroid Power go for $249.99 while prices for the three Snap models run between $129.99 and $179.99. EVINE Live will carry the Snaps starting next month while the Power will be available in some fashion starting in the spring.