Apple shrinks orders for parts as iPhone sales contract
Maybe Apple took its iPhone “s“-model iteration strategy one cycle too far. Taiwanese components sources had to revise its shipment forecasts down after slower-than-expected sales this year. Morgan Stanley is looking ahead for an iPhone slump. The dominoes continue to fall from that fact as we find out that Japanese and South Korean components factories are about to do worse off than last year.
Sources say that Apple had initially asked producers to keep Q1 production quotas comparable to this time last year, back when the iPhone 6 and iPhone 6 Plus were out. It seems that Cupertino — in light of sedentary iPhone 6s and 6s Plus inventory — recently cut orders down by 30 percent.