Apple shrinks orders for parts as iPhone sales contract

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Maybe Apple took its iPhone “s“-model iteration strategy one cycle too far. Taiwanese components sources had to revise its shipment forecasts down after slower-than-expected sales this year. Morgan Stanley is looking ahead for an iPhone slump. The dominoes continue to fall from that fact as we find out that Japanese and South Korean components factories are about to do worse off than last year.

Sources say that Apple had initially asked producers to keep Q1 production quotas comparable to this time last year, back when the iPhone 6 and iPhone 6 Plus were out. It seems that Cupertino — in light of sedentary iPhone 6s and 6s Plus inventory — recently cut orders down by 30 percent.

With currency values flagging against the Dollar and Apple cutting parts orders last quarter, it looks like 2016 might not be as blockbuster a year for earnings for the company.

Order cuts were also made in 2013, when Apple committed more conveyor belts to the iPhone 5C as opposed to the iPhone 5S.

Source: Nikkei Asian Review
Via: PCWorld

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.