We’re not quite sure what to think anymore of Microsoft’s smartphone business, as we’re seeing and hearing mixed messages, both through official and unofficial channels. Microsoft acknowledged that its smartphone market share is “unsustainable”, and, adding to that, the Lumia 950XL, Microsoft’s own Windows 10 Mobile flagship smartphone, is struggling in the UK, where it was taken off retail shelves. Furthermore, Amazon UK and Amazon France have both halted Lumia 950XL sales, so the outlook isn’t very bright.
On the other hand, a recent Microsoft Blog post –talking about Windows 10 being active on more than 200 million devices– brings a more optimistic tone to the entire story. According to Redmond, the Lumia 950 and 950XL are enjoying great demand, while being off to a great start. The wording claims that shortages are, on the contrary, due to high demand that’s “outstripping” supply: “the first Windows 10 phones, the Lumia 950 and Lumia 950 XL are now available worldwide and off to a great start, with initial demand outstripping our supply. We’re working actively to resupply the many stores which ran out of initial stock“.
In any case, our experience with the Lumia 950 and Lumia 950XL wasn’t the best, but that’s not to say Windows 10 Mobile is that bad; just needs some more work and attention.
Source: Microsoft (Windows Blog)