When the iPhone 6s and 6s Plus went official, crushing every single sales record posted by the two’s predecessors seemed only a matter of time. After all, while incremental on the surface, the hardware and software upgrades were massive, starting with 3D Touch displays, A9 chips, double the RAM, four extra megapixels on the rear camera, and another four to produce sharper selfies.
Following a remarkable opening weekend however, Apple began to send concerning signals to its component suppliers and manufacturing partners, suggesting demand wasn’t quite as robust as predicted, and last year’s final quarter box-office achievement won’t be surpassed during the 2015 holiday season.
Forget ambitious 80 million shipment projections, or even “cautious” initial goals of 76 – 78 mil units. iPhones, both old and new, are reportedly looking at 72 – 75M total figures for the September – December timeframe, which is still impressively close to the whole-year tally of the market’s number three, but it may not be enough to trump Cupertino’s 74.4 million record of Q4 2014.
Worse yet, Taiwan supply chain sources hint at a 52 – 56 million count for the first calendar quarter of 2016, down from previous estimates of between 58 and 60M copies, and a worryingly 12 to 15 percent less than the Q1 2015 global feat.
That’s right, the iPhone 6 and 6 Plus, alongside mainly the 5s, pulled off 61 million sales in the January – March window of this year, which was a pretty stellar score for the post-holiday season. But that was then, and now… Apple might want to speed up iPhone 6c production in the quest for a healthy pre-7 popularity boost.