ASUS signs deal to pre-load AdBlock Plus on its products
When we reviewed the ASUS ZenFone 2 — or, at least one of them — this year we noted that for an unlocked phone, this thing sure had quite the bloatware. The company sure loves packing on those feel-good additions where possible but this one might just take the cake, especially when we’re talking about the fuss iOS is going through with its apps.
AdBlock Plus has signed on with ASUS to get its services pre-loaded and activated on the manufacturer’s in-house internet browser for Android starting early next year.
There are only 15 million users reportedly using that browser. But whatever the case, there’s a demand for users’ web experiences not be intruded and it’s being fulfilled with programs like AdBlock Plus. Some ad providers have been green-lighted through the program’s Acceptable Ads program, but content providers who rely on ad revenue continue to struggle in adapting.