How does Apple Maps serve three times the requests of Google Maps?
This is a story of redemption. It’s also the story of acceptance. And it’s partly a story of not giving a rat’s bottom about which app you go to for your maps. Apple certainly cared where its users got their location apps when it launched Apple Maps back in 2012. With geological renderings of wonder, mislabeled roads and points of interest and, for the longest time, a lack of basic transit directions, it’s a wonder how Apple Maps came to be chosen over Google Maps for iOS users.
That’s what Apple is reporting. Specifically, its app handles 5 billion requests every week, three times as many requests to Google Maps from iPhones and iPads. comScore claims the total iPhone user base for Apple Maps only slightly exceeds the base for Google Maps.
Apple Maps’ growth came from an investment into the service. CEO Tim Cook promised time and resources to the product — sending out mapping vehicles and attaining more business and transit data — and over time, it has improved.
Maps was integrated into the core iOS app package, so third-party app developers could redirect addresses and path information back to Apple Maps. Siri, currently known for being very guarded about her music knowledge, also tips queries off to Maps as do other general mentions of address.
Some users who were manually entering in destinations to Google Maps to avoid the perceived trainwreck of Apple Maps moved back over. Others never did. And others still missed out on the whole fiasco.
Given that we’re talking about Apple and iOS and not the more open natures of Google and Android, we were bound to see steady improvements from both the app itself and the popularity behind it.
And those who rely on Apple Maps information do tend to actually find where they’re going these days, so all’s good from A to B.