Off-beat: VAIO, Fujitsu and Toshiba considering merging to take on Lenovo in PCs
Just because the PC market’s contracting doesn’t mean that competition doesn’t get colder. At least in Japan, it’s actually getting warm enough to the point of a possible three-way merger between the personal computing parts of Toshiba, Fujitsu and VAIO — the latter a spin-off from Sony and resurgent in the high-end market.
The three Japanese companies will hash out details and may have a preliminary agreement within the month. Toshiba, Fujitsu and VAIO’s controlling investor will have approximately equal, if not equal shares in the operation. It’s likely that VAIO will be the culminating brand.
The theoretical result is a conglomerate with a 30 percent share in the PC market — 4 points up from Lenovo, according to IDC.
With Toshiba incurring more business costs and Fujitsu’s flagging sales, it looks like the hip aura of VAIO might bring the three together to make the most of the enterprise-refocused PC market.
But — like we need to tell you — nothing’s final yet.