Google brings new look to Google+ with “drastically simplified” layout
Google’s social network has never been an easy sell. The company launched it at a time when Facebook was already an unstoppable juggernaut, and many users questioned the need for another social outlet. Then there were those who pushed back against Google’s efforts to tie Google+ to the company’s other products, as if it were leveraging their own popularity to force users to interact with a social network they didn’t explicitly want. But over the years we’ve seen Google’s approach to Google+ become less aggressive, and the users who really did enjoy the sense of community it offered found themselves coming back time and time again. As Google continues to help its social network evolve, it’s bringing a new look to the service, the details of which it’s sharing today.
The new Google+ emphasizes the service’s Communities and Collections, giving users direct access to these frequently used features. This has led to a simplified, more streamlined interface that puts its focus on user interests – whatever they may be.
This new look is debuting this week across mobile platforms and the web, though for the latter you’ll need to opt in for the time being – knowing Google, that probably won’t last for long, and eventually the new interface will become the standard. For the moment, at least, you may want to switch back and forth between the old and new Google+ (which you’re totally allowed to do), as not all old features are currently in the new design.
Updated Android and iOS apps are due in the days to come, which will bring the same makeover to smartphones.