Apple’s new “shopping” App Store category shines the spotlight on retail apps
There’s no denying it: the holiday shopping season is upon us. Yeah – already. We’ve already seen retailers start spinning their promo magic as they attempt to lure in consumers looking to spend big bucks this year, and the find over your spending dollar is only sure to ramp up as we get closer and closer to Black Friday. Luckily, you’re not alone, and there are plenty of apps out there happy to help you find the latest deals, track prices over time, and let you get your shopping done straight from your phone. In order to make it even easier to track these titles down, Apple’s introducing a new software category to the App Store, letting you find all the shopping apps you could want, all in one place.
The new shopping category brings together apps like Zappos, Groupon, Ebates, and more – and to help kick-off the category, a number of those titles are offering users some special deals. For instance, REI has a $20-off special for orders over $100 placed through its app, and Nordstrom has a free gift for shoppers who hit that same spending target.
Previously, apps like these fell under the App Store’s lifestyle category, but apparently Apple felt that was a little to general a label under which to group all these titles, and this reorganization now sees shopping apps sharing your screen with some much more similarly focused peers.
You can check out the new shopping category for yourself in the App Store as of today.