Facebook’s Notify news app rumored to launch next week
Facebook long-ago graduated from offering a single, monolithic mobile app, and these days, in addition to the main Facebook smartphone app, we have software like Messenger, Groups, and Moments. Earlier this year, rumors started closing in on another new addition to the Facebook app family, with word arriving that the company was developing a stand-alone news app, dubbed Notify. Now it may nearly be time for Notify to make its debut, as sources point to efforts ramping up for a launch next week.
While Notify was first described as a hub for news, subsequent reports have painted a boarder picture of its offerings, and involvement from companies like Comedy Central and Billboard magazine suggest we’ll be seeing a more diverse variety of content.
Notify will provide Facebook with a new opportunity to collect advertising revenue, tapping into the growing share of news and media consumption on mobile devices. Combined with the new Instant Articles feature on Facebook proper, Notify is expected to feature heavily into an effort to take full advantage of mobile-first users.
Facebook has reportedly just given the internal go-ahead on plans for the app’s formal launch, and while we don’t have a specific date just yet, it’s supposed to be happening sometime next week. We don’t know if things will start slow, with maybe limited platform support, but our answers shouldn’t be far away now.