Google NYC retail store plans may finally be over
The world of mobile tech’s had more than its share of persistent, recurring rumors over the years, and sometimes, when we wait long enough, we even get to see one come true: just look at the long path rumors of the device that became the iPad Pro took before the plus-sized tablet moved from a far-out theory to real hardware that’s finally about to arrive. Another one of those rumors that feels like it’s been around forever has concerned Google’s retail ambitions, with sources long hinting that the company could be considering taking a page from Apple or Microsoft’s playbooks and begin sales of its own products (and those of its partners) in real-world stores. Unfortunately, this rumor looks like it’s going back to the drawing board, as reports arrive of Google scrapping some of its latest plans.
Back in March of 2014 we started hearing that Google had chosen an NYC SoHo retail location for its first store, where shoppers could buy Android devices, Chromebooks, and maybe even Google Glass.
Now word arrives that despite Google investing around $6 million in preparing the space for its store, the company may have changed its mind, and could be attempting to sublease the Greene St. location to other businesses.
News of this decision doesn’t come attached to any theory on why Google might have suddenly backed away from its retail project, nor any info about whether this may be a question of finding a different location, or if Google’s just cooled to the general idea of launching a retail store at this time. Online sales and partnerships with other retailers may just have to suffice for a while longer.