Google prevents an “Apple Music” for YouTube Red free trials
Apple Music stirred up controversy earlier this year when it debuted its pay-only service by providing a three-month free trial to users. In so doing, Apple said it would not be paying royalties to artists for those three months. Taylor Swift put an axe in that idea and Apple wholly admits it. The backlash that scarred Apple is something YouTube wants to avoid in debuting its own paid subscription program.
YouTube Red, which will charge $9.99 a month for ad-free video viewing, is extending a 30-day free trial of its own to the globe of viral clip watchers. Unlike its unfortunate counterpart, YouTube “will pay a portion of the revenue we receive from these subscribers to our creators on day 1.”
We still have no idea how YouTube Red revenues will be derived per content creator and how that would compare to conventional advertising on YouTube.
So, to recap: yes, your favorite fashion hauler/young, hip chef/tech reviewer/generic content partner is still getting money without ads. We don’t know how much, though.