Google Play raises price ceiling for apps, in-app purchases
What’s the most you’ve ever spent on an app? $10? Maybe $20? What about in-app purchases? Did you ever get so far down the rabbit hole of some freemium time-suck game that the big savings you’d enjoy on a $100 pack of in-game loot sounded like a bargain? Well, if you find yourself inclined towards spending a lot on apps already, you may want to start treading a little more carefully going forward, as Google empowers developers to start charging even more for apps and their associated in-app purchases.
Google just raised its purchase limits in Play Store markets around the globe. Here in the US, it jumps from $200 to $400; similarly in the UK, it moves from 150 GBP to 300 GBP. Pretty much across the board, the new limit is double, if not triple the old one.
Now, keep in mind that you’re rarely going to see a single app even get close to approaching these lofty heights, and even though the new limits also let devs charge more for in-app purchases, we doubt that’s going to have much effect on how we actually use apps – anyone willing enough to spend $400 on an in-app purchase would probably already be willing to make a pair of $200 purchases.
Still, Google probably wouldn’t be raising this ceiling at all if devs weren’t interested, so we’ll be curious to see what new super-expensive purchases might emerge with these pricing rules taking effect.