Official BlackBerry Priv pricing appears, and it’s not pretty
If you held out hope BlackBerry would perhaps lower its generally exorbitant high-end smartphone demands to reach bold sales goals, that unfortunately doesn’t seem to be the case, and the Priv should actually cost more than the Passport.
Even more than Canadian carrier sources suggested yesterday, namely USD 749 stateside, and CAD 949 up north. The latter tag converts to roughly $725 American, and both exceed current Passport prices by 200 bucks, give or take.
Granted, we’re talking an awkwardly shaped, nichey and, above all, aging BB OS-running handheld here, so its comparison against the brand new, uber-productive, ultra-secure and, frankly, stylish Android-powered Priv isn’t altogether fair.
The privacy-centric touchscreen/QWERTY keyboard hybrid goes after a target audience of its own, and the bundled slide-out “accessory” doubling as a touchpad helps it easily stand out from the Android flagship pack rather than live in the Galaxy S6 Edge+ or Note 5’s shadow.
Bottom line, $750 might not be such an unwarrantedly high price to pay for a wholly unique gadget. What’s odd is BlackBerry pulled the pre-order page from its website shortly after setting it up, so maybe, just maybe, the Priv will ultimately go on sale at $700 tops on Friday, before a November 16 delivery kick-off.
In the US, the unlocked model should work without a glitch on your GSM network of choice, AT&T and T-Mobile included, while in Canada, at least Bell and Rogers are ready to subsidize the Quad HD-sporting/Snapdragon 808, 3GB RAM and 3,410 mAh battery-packing phone for those who can’t afford to score it at full retail.