Google Glass is now Project Aura, as former Amazon employees join the program
Released to the public a little prematurely, even for a work in progress, aka Explorer Edition, Google Glass encountered a number of bumps in the road to mainstream popularity, and as such, was predictably halted early this year.
But the ingenious headset’s creators insisted the end of the first Google Glass iteration wouldn’t be the death of the entire futuristic wearable enterprise, and as it turns out, that wasn’t just empty propaganda meant to ease the pain of early adopters, testers and enthusiasts untroubled by controversy.
Granted, a refined, hopefully more pragmatic, cheaper and less intrusive second consumer version is likely still at least a year away. Nonetheless, Google remains fully committed to the Glass initiative, now dubbed Project Aura after a series of engineers, software developers and project manager enlistments.
Not to be mistaken for Ara, the codename of a modular phone we’ve been dreaming about for ages, Project Aura is allegedly supervised by Ivy Ross, the former head of the Glass venture, who will in turn report to Tony Fadell, the founder and CEO of Nest Labs, which Google acquired last year in exchange for $3.2 billion.
What’s even more interesting about the team behind Project Aura is it now incorporates several recently laid off Amazon engineers who worked on the Fire Phone fiasco, as well as the slightly more successful Fire TV stick.
These were of course only partly responsible for the 3D handheld’s failures, and it’s very possible in a different environment they’ll deliver the goods the defunct Google Glass couldn’t. A “designated” project recruiter is still looking to hire more people, and besides ex-Lab126 workers, Aura also snapped an Apple veteran to develop intelligent glasses, plus other types of advanced wearable technology.