Apple prepares to break its own record as (figuratively) everyone pre-orders the iPhone 6S
It’s been a year now since the iPhone 6 and iPhone 6 Plus debuted, and despite being pretty meaningful departures from previous-gen iPhones (or maybe because of it), they sold like hotcakes, with Apple moving some 10 million handsets in their first weekend of availability alone. Now pre-orders for the new iPhone 6S and iPhone 6S Plus are open, ahead of retail availability on September 25, and to hear Apple tell it, this year could prove to be even bigger for the company’s first-weekend smartphone sales than last year.
While we don’t have any hard numbers just yet, Apple calls shopper interest “extremely positive,” and cites “very strong” global pre-orders this past weekend. That’s enough for Apple to go official with its belief that it’s “on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25.”
You may be tempted to file that success under “things that are obvious,” but it’s still going to be interesting to see just how far the new iPhones manage to outperform last year’s models at retail. This time shoppers have an additional color option to choose from, with the arrival of rose gold (which is proving to be very popular, already back-ordered in many markets around the world), and between that and the two screen sizes, as well as multiple storage capacity options, there’s more iPhone variety than ever before.
If you’re looking to pick up one of the new iPhones, have you submitted your pre-order already?