Apple raises AppleCare+ price for the new iPhones (older models unchanged)
The next generation of iPhones are upon us, and while the hardware offers some nice upgrades, and Apple’s bringing shoppers a new way to make sure they stay up to date with its latest smartphone hardware, for those of us who like to buy our phones outright, there’s not much that’s changed on the retail front: same pricing, same storage options as last year’s iPhone 6 and 6 Plus. At least, that’s the case for the hardware itself, but there’s a new extra expense that Apple didn’t draw much attention to at yesterday’s event, raising the cost of AppleCare+ by thirty percent.
It used to be that AppleCare+ came as a nearly $100 add-on to your iPhone purchase, helping to protect your phone for the next two years. Beyond coverage for hardware failures, it also covered users for two incidents of accidental damage, each subject to a fee of about $80.
For the iPhone 6S and iPhone 6S Plus, however, Apple’s jacking up the base AppleCare+ price to just under $130. And those accidental damage fees see a price bump of their own, jumping to $100. For users buying the iPhone 6 or earlier models, the previous rates apply.
Sure, prices go up all the time, and inflation’s a fact of life, but then why is Apple keeping the prices of its phones the same, and only charging more for AppleCare+? Is this just a hidden way to increase the cost of the iPhone, with a good number of shoppers electing for AppleCare+ coverage?