Lenovo moving its smartphone business to under Motorola’s brand
Earlier this month we got some bad news out of the Lenovo/Motorola camp, with news of some serious cuts to the workforces of both companies. Alongside word of that downsizing, we also learned of changes that would be coming to how Lenovo and subsidiary Motorola operate, with Motorola stepping up to fill R&D and manufacturing roles for Lenovo. What does that mean for the future of Lenovo as a smartphone brand? Today we begin to understand the breadth of these changes, as Lenovo Mobile reveals its intent to put its own smartphone brand to rest, transitioning many future handsets over to the Motorola name.
Basically, high-end and internationally focused Lenovo Mobile smartphones will find themselves released as Motorola phones going forward. Lenovo will retain its recently announced ZUK brand for “flagship internet” models – though from what we’ve seen of the ZUK Z1, that sounds like upper-mid-range specs with a few premium features mixed in for good measure.
This promises to mean big things for Motorola’s international presence, to say nothing of the sheer number of handsets that will end up taking the company’s name. This could also mean the reemergence of certain Motorola device types; while Motorola has dropped its own tablet efforts, Lenovo tablet sales continue. It may take some time before we have the full picture of just to what extent the Motorola device stable will balloon as a result of this transition, but we imagine we’ll emerge with a better sense of that as we start getting into 2016.