Amazon launches Underground, a new freemium approach to apps

Android is a very interesting platform since you’re not forced to get your apps from Google Play. The Amazon App Store has been a major alternative for years, and its “Free App of the Day” feature did a good job of luring new customers to the platform. Today we learn that the promotion system we knew is gone, and as of today we learn about Amazon Underground.

Amazon’s new Underground service is a new type of App Store that also sells you other things. In away, this combines the Amazon App Store with the Amazon Store into one simple app. It uses a new freemium app model to make itself attractive to consumers. In a nutshell, there are $10,000 worth of apps and even in-app purchases available to customers to use. Developers will be paid depending on how much you use the app, sort of like what Spotify does with music companies. While you’re in the app, you’ll also be able to use it to buy stuff as you would on the regular Amazon website.

It’s hard to predict how successful this service will be, given its new model, but if it was able to nail developers on launch date, there’s only a matter of time to find out. Sadly, as with the Amazon App Store, you’ll have to side load it on your device in the source link.

Source: Amazon
Via: Engadget

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Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!