Nextbit, led by former Apple and Google employees, prepares for smartphone launch
Mobile technology can be a very unpredictable business, and if not you can ask former market leaders like Palm and Motorola how that whole leadership period went. Complete unknowns to the smartphone business like Apple are at the top of their game, and newbies like OnePlus continue to make headlines with their affordable flagships. You’d think that it would be too crazy for any startup to enter this rollercoaster, but facts prove otherwise.
We’ve kept a close eye at Nextbit for more than a year. This company formed by former Apple, Google, HTC and Amazon employees has been trying to jump start for a while now, and it seems the time has come. Tom Moss, the company’s CEO, has just announced that his company will unveil its first smartphone on September 1st, and in his words, it should be “friggin’ awesome.” The company has said that this device will target the premium tier at around $300 to $400 in its price tag, but no details were provided over what exactly are we getting, except for the fact that it’ll run Android. Other bold claims like “Your phone will perform better over time and function at a higher level because of this software enhancement,” were also mentioned in addition to “We’re focusing on a device that can adapt to you.”
It’s really hard to predict if all these claims will be true, but we should learn more in the next few weeks.