Apple Watch “didn’t reach the break-even volume” that Apple predicted
There’s a huge mystery surrounding Apple Watch sales, mainly because Cupertino doesn’t want to share them. We’ve seen Tim Cook mention that he’s thrilled with the devices performance, but never does he offer numbers to back it up. It seems the thrill isn’t real, and today we find some interesting numbers to prove it.
Taiwan’s Advanced Semiconductor Engineering Inc. has hinted that things didn’t go so well. This is the company responsible for putting all of the internal parts of the Apple Watch into a case through a process known as system-in-package. Obviously the company knows how much Apple promised to buy of their services, but the company has just claimed that Apple didn’t reach its break-even volume of sales for the device, which according to the source, is 2 million units a month. The company even claims that Apple had the goal of shipping 18 million Apple Watch units by the end of the year, and it seems not even that will be possible.
Let’s see when Apple provides some solid numbers.