Spotify’s response to Apple Music is content discovery playlists
Spotify’s CEO has been clear that he’s not necessarily stressing out over the launch of Apple Music. The company hasn’t reported any significant loss in customers after the launch of Cupertino’s service, and Apple Music is still far from perfect. That being said, it’s hard to deny that some of Apple’s features are quite awesome, and today we see Spotify respond.
One of Apple’s major selling points for Apple Music is the fact that its playlists are curated by real people. That can be both good and bad, given the fact that people’s taste is both subjective and biased. Still, Spotify decided to do something about it in a different way. The company has just launched a new music discovery tool called “Discovery Weekly.” The company claims to have been working on this service for months now, and the idea is to give users a curated list of two hours of music to discover every Monday. This list isn’t created by people, but it will be delivered by the company’s proprietary analysis on what people are listening to.
This is definitely a cool way to start your Monday, as Spotify’s plan is to help you discover new artists and songs worth listening to. Let’s see how Apple clones this going forward.