Casio prepares to launch its first smartwatch next March
Smartphone manufacturers and upstarts like Pebble may have led the charge for the initial waves of smartwatches, but now we’re at a place where traditional watchmakers are finally coming around to getting involved. That includes companies like Tag Heuer, which is gearing up to start sales of its own Carrera Wearable 01 later this year. And while we’re very much looking forward to seeing what the company can put together, that model’s going to be a very expensive prospect, selling for around $1400. Today we’re talking about another established watch brand* that’s looking to jump on this smartwatch bandwagon – and one that will do so in a much more affordable manner – as we get word of Casio’s plans to introduce a model by the end of March.
Here’s what we know: Casio is shooting to deliver a smartwatch that “won’t break easily, is simple to put on and feels good to wear,” with an emphasis on being primarily a watch, rather than a tiny wrist-borne computer with time-telling as an afterthought. While that may raise some eyebrows about just where this device might fall on the notifier/fitness tracker/full-blown smartwatch spectrum, Casio clearly refers to the device as a “smartwatch.”
The wearable’s price tag also supports the idea of this being a well-equipped model, with plans to sell the smartwatch for somewhere around $400 – more expensive than the bulk of the Android Wear field, but on par with some of Apple’s options.
Casio isn’t yet offering any details about phone compatibility, nor what OS its smartwatch may run.
* – OK, Casio technically makes smartphones, too, but it’s far better known for its watchmaking.