Samsung regains US smartphone leadership thanks to Galaxy S6
Samsung was in desperate need of a positive break after the sales disappointments it suffered with last year’s Galaxy S5. The Galaxy S6 was codenamed “Project Zero” precisely because the company needed to re-invent the device from the ground up, and so it did. If you’re wondering how well is the Korean giant doing after a few months of sales, the answer is actually positive.
Kantar Worldpanel ComTech has just released numbers for the US marketshare over the the last three months ending in May 2015. The results show that Samsung is once again the smartphone king in the United States, increasing to a whopping 55%. Obviously you have to keep in mind that this is a combination of Galaxy smartphones being sold, but the main success driver is considered to be the Galaxy S6 and Galaxy S6 Edge. If you subtract that 55%, from the overall Android dominance of the US smartphone market at 64.9%, it’s pretty obvious that Samsung is the overall platform leader by a huge margin. Following the Galaxy S6 in smartphone sales we find Apple’s iPhone 6 and iPhone 6 Plus, products already close to a refresh, and then we oddly see the Galaxy S5 as well.
Let’s see if Samsung is able to retain this market share as the following quarters get analyzed.
Source: Kantar Worldplanel