Proactive in iOS 9 could bring Apple some very Google Now-like features

Siri’s often spoken of in the same context as Google Now, but there’s a wide breadth between the features each service offers. The reason being that Google Now (and even Cortana) is more than just voice-powered search, and also delivers tools that are more in line with what you might get from a personal assistant – and the key there is being proactive about delivering you information. We voiced just such a complaint about Siri this time last year as we were first learning about iOS 8, and with iOS 9 expected to be announced at WWDC in the coming weeks, Apple might finally be ready to step up its game and deliver some of those same features, with a system called Proactive.

Proactive is tipped to take a prominent spot in the iOS 9 UI, either replacing the existing pull-down Spotlight menu or living to the left of the main home screen. Rumored Proactive features like identifying upcoming flights and presenting you with your boarding pass, or realizing when you’ve got a meeting to get to and traffic might be a problem, sound exactly like the sort of things we’ve been wishing Siri could pull off.

The system would learn from user habits (including app usage), getting better at predicting user needs based on things like time of day as it gathers more information over time.

Besides proactive push alerts, Proactive could offer users a new augmented reality map layer for finding locations of interest nearby, though could launch as a simpler “Browse Around Me” feature in the initial release. There’s also word of a new API called Breadcrumbs that would allow third-party apps to share information with both Proactive and Siri, feeding them usage info while also respecting user privacy concerns.

Source: 9to5 Mac

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!