T-Mobile starts warming back up to BlackBerry, welcomes Classic into its stores
Companies that sell smartphones like to sell popular smartphones; it’s hardly a controversial position to take. So when BlackBerry’s market share started waning in recent years, T-Mobile decided to take a step away from the company and its smartphone offerings, focusing instead on handsets from platforms that were more in demand. While BlackBerry hasn’t exactly reclaimed its past status, T-Mobile has finally warmed back up to its phones, and has found a place for the BlackBerry Classic in its smartphone stable.
We know, the Classic is already getting long in the tooth at this point, having launched late last year, but it’s slowly coming to more and more US carriers. T-Mobile gets its hands on it next week, with online sales beginning May 13, followed by May 15 availability in select T-Mobile retail stores.
While T-Mobile will sell you the phone on a convenient installment plan, we have to note that it’s cheaper to just pick one up full price from BlackBerry itself, where the $400 unlocked model will save you $40 over T-Mobile’s financed alternative. Amazon’s got it even cheaper, at just about $380.
OK, so those more affordable options take the air out of this announcement a little. We’re most interested in what this means for T-Mobile and BlackBerry going forward – and really, at this point BlackBerry needs all the carrier friends it can get.