Google mobile search indexing now able to suggest new apps
When all the content we were looking for online existed as websites, Google’s job was pretty straightforward: index that content and connect us to the most relevant among it based on our search queries. But as apps rise to fill some of those spaces once occupied by websites alone, Google’s had to adjust. One big way it’d been doing that is through its app indexing program, which introduces app-specific content to mobile searches. For instance, you might look up data on a local restaurant, and Google could direct you right to the Yelp app already installed on your phone. Problem’s been, that only works for apps you already have. Now Google’s taking the next logical step, using app indexing to introduce users to new apps.
Starting this week, mobile searches on Android will start suggesting app you haven’t installed yet when Google pulls up relevant indexed app content. So even if you didn’t have that Yelp app on your phone, Google would let you know that it contains information germane to your search, and give you the opportunity to install it.
Of course, you’re under no obligation to do so, and can ignore these suggestions just like any other promoted content. But if it connects you with a useful app that hadn’t yet been on your radar, so much the better, right?