Google adding family-friendly app category to Play Store
The expression that “the children are our future” is fantastically trite by this point, but it nevertheless rings true. Maybe most importantly to mobile companies, today’s children are growing up into tomorrow’s consumers, and exposing them to devices and services now can help shape their future purchasing decisions. Maybe that’s one of the reasons why Google’s been showing so much interest in youth-focused offerings lately, like the recent YouTube Kids app. Today we learn about another effort along those lines, as Google announces the Designed for Families initiative for Google Play.
Designed for Families is a program to connect parents and their children with all-ages-appropriate family-focused apps. Developers will soon be able to start nominating their software for inclusion.
In order to qualify, apps will have to refrain from exposing users to mature content, as well as take steps to make sure any ads being displayed meet Google’s guidelines for being shown to kids, and properly disclose any user information being gathered, like location data.
Google says that Designed for Families apps should start appearing in the Play Store in several weeks.