Apple’s Beats Music ambitions could bank on artist exclusives

With so many players in the streaming music game, it’s becoming increasingly difficult to make your service stand out. You can try and undercut everybody else on pricing, but you’re largely at the whim of record labels, and that whole endeavor is just a race to the bottom (where no one wins). New entries like Tidal have bet on providing higher-quality audio than their peers, but it remains to be seen if users will respond (or even care). Apple seems to be working on a re-tooled Beats Music as its next big streaming offering, and a new report claims that one of the ways it intends to capture the interest of subscribers is by inking some exclusive deals with big-name artists.

Performers like Taylor Swift and Florence and the Machine are named as a few that Apple’s supposedly approached with the aim of having them commit to providing Beats with streaming content that won’t be available elsewhere. Apple wouldn’t be the first such streamer to secure that kind of exclusive content, but if it can get the right artists on board, that could go a long way towards convincing hold-outs.

Then again, considering what we’ve been hearing about possible antitrust investigations into Apple’s relationship with labels, we can’t help but wonder what sort of impact that might have on potential exclusivity deals.

Source: Bloomberg
Via: iMore

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!