Apple Watch launch will begin as online exclusive due to tremendous demand
Apple’s approach to selling the Apple Watch has changed over the last couple of weeks. At the definitive Apple Watch launch event, we first heard Tim Cook tell everyone that you could order it online, or also get an appointment at any Apple Store and purchase one. Then we heard rumors of Apple preparing its retail employees to recommend online purchases to customers, as supplies at Apple Stores will be limited, and in the case of the UK, you could only order it online. Today Apple has finally provided customers with an official plan.
Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores just published a statement that confirms that you’ll only be able to acquire the Apple Watch online during the first launch period. The statement claims that: “Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch.” It also says that: “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
So if you were planning on waiting until April 24th to make up your mind, chances are you’ll have to wait weeks to buy your first Apple wearable. That being said, with the way commerce works in the US, you could always pre-order your device of preference on pre-order date tomorrow, and then walk into a store later to make sure you like what you picked. If you have second thoughts, you can always cancel your order before it ships.