Microsoft inks deals with Android OEMs to pre-install apps and services
Pre-loaded apps can be a bit like the branded license plate holder a dealer puts on a new car: they’re not really harming anything, but a serious user will likely remove them (or at least try to) first chance they get. What the companies behind them are counting on is our laziness: just as we may leave that plate holder on there and help give the dealer some free advertising, we may turn to a pre-installed app instead of going to an app store and manually searching for one. While this all sounds very dismissive of the idea, there’s big business interests behind pre-loading apps on our phones, and the convenience of access that these apps provide software makers has the potential to be very lucrative. To that end, Microsoft has just signed some new deals to help get its software and services onto Android devices from a few big OEMs.
The major one here is Samsung, expanding its arrangement with Microsoft to get OneNote, OneDrive, and Skype on phones like the new GS6 and GS6 Edge. It will also start delivering tablets that, in addition to those apps, will arrive with Word, Excel, and PowerPoint. The manufacturer will further be providing Office 365 alongside its own Knox security software to business customers.
But Samsung’s just the tip of the iceberg, and Microsoft has also signed new deals with a number of device manufacturers around the globe. Those include companies like Dell and Pegatron, along with some more regional brands. All told, a dozen new companies are signed-on to ship devices armed with Word, Excel, PowerPoint, OneNote, OneDrive, and Skype, all at some point later this year.