Android Wear devices make up just a tiny fraction of smartwatch sales

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When you think of a smartwatch, which device springs to mind? A Pebble? Maybe an Android Wear model? Or what about the upcoming Apple Watch? While we regularly check out industry reports looking at which smartphone manufacturers are controlling the lion’s share of the market, we haven’t been so privileged as to get the same sort of data about smartwatches, leaving us a bit in the dark as to just who’s succeeding and who’s not. Today we get a rare glimmer of insight, with a new analyst report looking at sales through the end of 2014.

Analysts at Canalys estimate about 4.6 million smart wearables – its definition including any body-worn (non clip-on) device capable of running third-party software – were shipped last year. Of that number, only 720,000 – just over fifteen percent – represent Android Wear models.

Well if Android Wear’s not dominating sales, then who is? Canalys doesn’t go into much detail there, though presumably things like the Pebble and Samsung’s Tizen-powered watches (above) make up a good chunk of the rest.

On the non-smart wearable front, Fitbit’s king, though it faced stiff competition from Xiaomi’s Mi Band, with Xiaomi moving over one million units.

Considering the numbers we’ve heard attached to estimates for Apple Watch sales, we’re likely looking at a 2015 smart wearable market that’s several times larger than last years. While that’s going to mean a lot of sales for Apple, it could also spell new opportunities for these other players to capitalize on expanding consumer awareness.

Source: Canalys
Via: GigaOM

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!