Android Wear devices make up just a tiny fraction of smartwatch sales
When you think of a smartwatch, which device springs to mind? A Pebble? Maybe an Android Wear model? Or what about the upcoming Apple Watch? While we regularly check out industry reports looking at which smartphone manufacturers are controlling the lion’s share of the market, we haven’t been so privileged as to get the same sort of data about smartwatches, leaving us a bit in the dark as to just who’s succeeding and who’s not. Today we get a rare glimmer of insight, with a new analyst report looking at sales through the end of 2014.
Analysts at Canalys estimate about 4.6 million smart wearables – its definition including any body-worn (non clip-on) device capable of running third-party software – were shipped last year. Of that number, only 720,000 – just over fifteen percent – represent Android Wear models.
Well if Android Wear’s not dominating sales, then who is? Canalys doesn’t go into much detail there, though presumably things like the Pebble and Samsung’s Tizen-powered watches (above) make up a good chunk of the rest.
Considering the numbers we’ve heard attached to estimates for Apple Watch sales, we’re likely looking at a 2015 smart wearable market that’s several times larger than last years. While that’s going to mean a lot of sales for Apple, it could also spell new opportunities for these other players to capitalize on expanding consumer awareness.