Microsoft acquires Sunrise Calendar for more than $100 million, claims report

Advertisement

For those of you not familiar with this product, Sunrise Calendar is a a free calendar app that is compatible with multiple Calendar services, including Google Calendar, iCloud and Exchange. With Microsoft Outlook, and Outlook becoming available on Android and iOS, why would the Redmond-based company pay more than $100 million (according to reports) in order to purchase it?

While Microsoft declined to officially comment on the story, the reason behind the purchase could be the fact that Microsoft might include some of the functionalities of Sunrise Calendar in its own offering (or help Microsoft revamp its mobile products); it could also be because Microsoft has the financial power to acquire start-ups that compete with its own products. The report claims that Microsoft will keep Sunrise apps untouched, but we wouldn’t be at all surprised if later it would be integrated with Outlook.

As a reminder, Microsoft recently purchase Accompli, an e-mail startup very popular on iOS and Android, and then worked its magic on the product for an Outlook-branded re-release.

Source: TechCrunch

Share This Post
Advertisement
What's your reaction?
Love It
0%
Like It
0%
Want It
0%
Had It
0%
Hated It
0%
About The Author
Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.