Record Apple iPhone sales exceed expectations, set new earnings high mark
Coming off the launch of the iPhone 6, iPhone 6 Plus, iPad mini 3, and iPad Air 2, Apple looked like it was going to have a pretty good quarter. The combination of fresh hardware and the holiday shopping season is a recipe for success, and analysts were hoping to see Apple sell some 65 to 70 million iPhones. As it happens, Apple did them one better, and iPhone sales of 74.5 million units helped lead the company to its highest revenue and profit ever.
All told, Apple brought in some $74.6 billion in the quarter running through the end of December, with $18 billion of that representing profit. A year ago, Apple only saw revenue of $57.6 billion over the same period, and $54.5 billion the year before, making this a big step forward for the company.
If there was any lingering doubt remaining that Apple’s move to larger iPhone sizes would be embraced by consumers, these numbers should put those fears to rest in an undeniable fashion.
Looking forward, Apple’s expecting a slightly more resigned quarter this time, though that’s to be expected considering the time of year: it hopes to see sales of around the $55 billion level. While usually we wouldn’t be thinking about another huge quarter like this until fall rolls around, replete with new iOS hardware, this year’s start of Apple Watch sales could easily give Apple an early sales boost. We’re hoping to see those to get started in just a few more weeks.