Samsung launches Milk VR to bring 3D content to Gear VR
Sometimes it seems that Android OEMs would like little more than for you to abandon the Spotifies, Play Stores, and Dropboxes of the world and commit to their own services and media offerings, instead. Companies like Samsung have long tried to steer users in such directions, and earlier this year we saw the start of the latest incarnation of this trend arrive, as Samsung launched its Milk Music. That was followed by Milk Video in the fall, and now it’s time for the next chapter in the Milk story to get underway, as Gear VR users get access to the new Milk VR.
Milk VR may have a big advantage over other Milk services – while users almost certainly have existing preferences when it comes to how they get their music and video on phones, VR is practically a blank canvas, and lacking an established means by which to track down new VR content, it could be much easier for Samsung to encourage users to really embrace the service.
Gear VR owners will be able to use Milk VR to access immersive video content viewable through their Note 4-based headset. Unlike gaming, where users will have the opportunity to move around in a virtual world, Milk VR content will give users much less control over their position in this 3D space, while still affording them the opportunity to enjoy pre-recorded content in three dimensions. Access to quality 3D content stands to be an important issue as the 3D-on-phones movement grows, so we’ll be curious to see to what extent Samsung’s able to make Milk VR an attractive destination for users and content creators alike.