Apple may be courting a new class of retail employees for Watch sales
We’re still months away from seeing the start of Apple Watch sales, but one thread that’s been a pretty consistent part of rumors concerning how Apple intends to sell its first smartwatch have been this high-fashion, luxury angle: with all the different sizes, materials, and band options Apple intends to offer, to say nothing of the rumored multi-thousand-dollar price tags for the higher-end versions, it certainly looks like it would fit right in with such a market. While we don’t yet have the full picture on Apple’s intentions, new reports are doing their best to reinforce this idea, as we hear that Apple is recruiting retail employees with “a fashion or luxury background” for its stores.
It certainly makes enough sense: Apple mobile devices have largely been take-it-or-leave-it products, with little room for customer preferences influencing purchasing decisions. Sure, recent models have introduced a handful of color options, but nothing too overwhelming. With all the new choices the Apple Watch is due to introduce, it’s understandable that the company would want retail staff around with experience helping shoppers choose between so many similar options.
At the same time, the Apple Watch is likely to spell much more personal interactions with sales personnel than the iPhone or iPad demand – you’ll want to try on the Watch and see how it feels, something not so easy when dealing with tethered anti-theft devices. And there’s also the pricing issue to consider: especially for the more expensive Watch options, a retail associate accustomed to selling $5,000 bracelets and other similarly pricy adornments might be all the more capable of closing a sale.
Source: 9to5 Mac