Google may lose its supremacy as Safari’s default search engine
Apple seems to be drifting farther apart from the original partnership it started with Google on the original iPhone. Surely Google has brought significant competition to Apple on the Android space, but some of these changes have actually been positive for Apple in the long run. We all remember the disastrous move to Apple Maps, but that doesn’t change the fact that Google Maps wasn’t allowed to launch its own app in the end, and the same can be said about YouTube updates after Apple decided to stop bundling it. Rumors have it that more changes are to come, but these ones might not be as smart.
Apple’s partnership to have Google Search be the default search engine on mobile Safari since 2007 is reportedly about to expire in 2015. As such, sources claim that both Bing and Yahoo have already pitched Eddy Cue to have their respective search alternatives be the next choice for Apple. We’ve already seen Microsoft land a significant win with Bing, as it currently powers Siri and even Spotlight search on iOS, be it for better or for worse.
The cool thing is that regardless of who wins, iOS does allow you to switch back to Google Search in settings. What’s your favorite search engine on mobile devices? Make sure you leave your thoughts in the comments.