Microsoft announces Lumia 535, an affordable midranger

There you have it, the first Microsoft Lumia announcement. Microsoft’s Devices and Services Group has announced today the Microsoft Lumia 535 and Lumia 535 Dual SIM, two affordable new midrange smartphones running Windows Phone 8.1. Get the scoop on them.

There’s a wide-angle front-facing 5MP camera (selfies, anyone?), and a 5-inch qHD display. There’s access to all of Microsoft’s newest services, like Skype and OneDrive – 15GB free storage included with the latter – and there’s a full installation of Windows Phone 8.1’s Denim update.

Notice all the 5s? Jo Harlow of Microsoft says that it’s part of a 5x5x5 proposition from the company, a mission to get the best of Microsoft into the hands of consumers for an affordable price. This is a trend we’ve seen from many companies as of late, one that’s a good thing for low-budget customers looking for a phone that works well.

Speaking of that price, it’ll be around 110 euros for each phone (excluding taxes and subsidies), and they’ll both be available in a variety of colors, such as bright green, bright orange, white, dark grey, cyan, and black. The rollout will begin in key markets (meaning Europe and Asia most likely) this month, with other markets following behind shortly thereafter.

Source: Microsoft

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Rithvik Rao